
Our Story
Forever Desi is the dream of twin sisters, Shweta and Shraddha, from Mumbai who turned their shared passion for jewelry into a brand that connects women to their roots. Leaving behind their full-time careers, they took a leap of faith to create something meaningful – high-quality, affordable jewelry that celebrates heritage and modern elegance.
Born from a love of tradition, each piece is designed to make women feel beautiful, confident, and connected to their desi heritage, no matter where they are. From our first store in Goregaon to delivering globally, Forever Desi is more than just jewelry – it’s a legacy of love, culture, and timeless beauty.
Join us on this journey, and let our jewelry be part of your story.