
Our Story
Forever Desi is the dream of twin sisters, Shweta and Shraddha, from Mumbai who turned their shared passion for jewelry into a brand that connects women to their roots. Leaving behind their full-time careers, they took a leap of faith to create something meaningful – high-quality, affordable jewelry that celebrates heritage and modern elegance.
Born from a love of tradition, each piece is designed to make women feel beautiful, confident, and connected to their desi heritage, no matter where they are. From our first store in Goregaon to delivering globally, Forever Desi is more than just jewelry – it’s a legacy of love, culture, and timeless beauty.
Join us on this journey, and let our jewelry be part of your story.


Crafted to Perfection
18kt gold-plated jewelry crafted with the finest brass metal for lasting shine and durability. Each piece is made to perfection, ensuring the best quality you can trust. We do not sell any real gold jewelry.


Timeless Yet Trendy
Stay ahead of the fashion curve with our exclusive, stylish designs. Our collection blends timeless elegance with contemporary flair to suit every taste.


Affordable Elegance
Beautiful jewelry doesn’t have to be expensive. At Forever Desi, we offer high-quality pieces at prices that make luxury accessible to all.